This project originated from a deeply rooted tradition in an iconic establishment in my hometown. My grandfather, a former sailor, frequented this bar to enjoy games and savor delicious appetizers. This long-established, nautical-themed bar lacked a graphic update that reflected its essence in a contemporary way. To create the brand identity for this project, we drew inspiration from the characteristic aesthetic of traditional seafood restaurants and bars, giving it a modern graphic touch. For the visual identity design, we opted for a simple and welcoming aesthetic that conveys familiarity and evokes a rustic atmosphere. We also aim to transmit a sense of freshness and order, in keeping with the quality and organization that characterize the establishment's culinary offerings.